First, what is a street team?
In simple terms, a street team is a group of people who will promote your work. This group of people consists of your friends, fans, followers, supporters. Who enjoys your work and would love to promote you, your work and other related events to others.
So, how do you find them, your promoters, especially when you’re new to the author’s life? Have yet to publish your writing?
I’ve seen many blogs where a simple ask was all that was necessary. First, create a Facebook group page. Then copy the link and include the following sentence or something similar.
If you’re interested in becoming part of my street team follow the link to join up.
You can also create a sign-up form to embed on your blog. Or you can share the page link on other social media.
Another way to build your street team is through engagement. Engagement on social media is more than posting ‘buy my book,’ ‘buy my book,’ ‘buy my book.’
In fact, this type of communication will be ignored or have you blocked. What you should strive for is connecting with others and allowing them to connect with you. Share tidbits about yourself and what you’re working on. Updates whether they’re successful ones or failures. Personal and or writing milestones. Like/heart, share and retweet what you find interesting and or humorous. Ask questions, start polls and answer other posted questions.
Instagram, Facebook and Twitter have daily and or monthly writing prompt games. Play and follow the prompts, like/heart and retweet other posts, to engage with other writers.
And before you know it you’ve built connections with people who’d one day become part of your street team.
How can you tell who most likely want to become part of your street team?
Review your social media. Who likes, hearts, shares, retweets and comments on your posts the most? Create an Excel list of who they are and their social media links. Or create a list on Twitter and make it private. And when you have a release ready go to your list. And ask those individuals if they’d like to be part of a free word of mouth promotion campaign of your work. Especially ask those who read and or write in your genre. Direct them to your street team group page. Give thanks and appreciation for their time. As well as whatever materials you want promoted.
Do you have a street team? How did you create your street team group?